Israeli agritech prowess to help New Jersey produce healthier food

Agreement between Tel Hai College and Rutgers University aims to make prepared foods that are better for you

From Start Up Israel:

A new agreement on the development of healthy food products between Israel’s Tel-Hai College and New Jersey’s Rutgers University brings together two groups that together, leaders of the institutions believe, will be able to greatly advance the cause of healthy foods.

A cooperation deal between Rutgers, Tel-Hai, and the State of New Jersey to form the New Jersey-Israel Healthy, Functional, and Medical Foods Alliance was signed earlier in September at a ceremony on the campus of the Rutgers Food Innovation Center, an incubator/accelerator that works with start-ups developing technology for healthier prepared foods.

One of the major backers and facilitators of the project was Labor MK Erel Margalit, chairman of the Knesset’s Economic Development Taskforce. “It has been my vision to establish regions of excellence across Israel, that attract investment and encourage significant job growth,” Margalit said. “This alliance with Rutgers will create a center of excellence in the Galilee region that will leverage the area’s agriculture, life sciences and food industry expertise, transforming the region into a medical food global powerhouse.”

Israel is well-known for its agricultural technology. Israeli cows, for example, are the world champs in milk production, yielding on average 12,000 liters of milk a year, far more than anywhere else (in the US, it’s about 7,000 liters). Israel is also a world innovator in applying big data tech to increasing yields on farms: Big data applications from a company called Akol tell farmers which crops they should plant, based on climate and location, and when to plant and harvest for maximum yields. Other Akol applications provide information to farmers on feed mix to give their cows, ideal storage procedures for their climate, tracking the growth of chickens or livestock, temperature control procedures based on current weather, and tracking fruit growth and scheduling irrigation. They also generate reports of milk samples for quality control.

New Jersey, meanwhile, is a leader in processed food production. While the Garden State is perceived as an urban center (due to its proximity to both New York City and Philadelphia), it is actually a leading state in terms of agricultural income per acre, and one of the top states for processed food manufacturing. The Rutgers Food Innovation Center seeks to leverage these capabilities in order to support and expand the state’s food industry.

Healthy eating – including what has become known as “medical foods” – is the wave of the future for processed foods, many industry experts believe. As consumers become more aware of obesity issues, and the connection between their health and additives, sugar, chemicals, and other features of food, they are asking more questions about what they are eating – and how to improve it. Now officially sanctioned by the FDA, the “medical food” label is used on hundreds of products that claim to boost protein, vitamins, intelligence, immunity to specific diseases, and more. (One example is Ensure, a very popular protein drink that promises to support adult digestive tract health; in 2009, it alone was responsible for a billion dollars in sales in a medical health market valued at an estimated $1.6 billion.)

Discussions that led to the alliance’s formation began during a visit to Israel last June by Lou Cooperhouse, director of the Rutgers Food Innovation Center, and Jessica Paolini, economic development manager with Choose New Jersey, a non-governmental agency with statewide marketing efforts for economic development purposes. Michele Brown, president and CEO of Choose New Jersey, participated in the announcement ceremony at Rutgers.

“We are thrilled with the many possibilities of this new collaboration and have high expectations for the economic development benefits that might result for the State of New Jersey,” Brown said. “With the food and life sciences industries being such key components of our state’s economy, and their linkages to so many businesses in New Jersey, this alliance can have a huge impact on the marketplace and on job creation.”

For Tel Hai, located in the far north of Israel, close to the Lebanese border, the project is a major boost – one of the highest-level international agreements it has entered into.

Prof. Yossi Mekori, incoming president of Tel-Hai College and a prominent leader in Israeli medical sciences, said: “We see significant outcomes that can result from this alliance, with potential transformation of our food industries in Israel and in New Jersey and extended global impact. Tel-Hai College’s capabilities in academics and research are the ideal platform for this unique and promising collaboration.”


Rutgers Food Innovation Center and NJ Business Groups to Visit Israel to Build NJ-Israel Innovation Cluster

During the week of June 21, Lou Cooperhouse, director of the Rutgers Food Innovation Center (FIC) and President of the New Jersey Business Incubation Network (NJ BIN) and Jessica Paolini, Economic Development Manager of Choose New Jersey, Inc., are visiting Israel to meet with academic, government, business incubation, and investment organizations. The purpose of the trip is to create a NJ-Israel Food Innovation Cluster, focused on food and agribusiness collaborations, which will serve as a model for other cluster-based initiatives expected to be formed between the State of Israel and the State of New Jersey during the next few years.

They will be hosted by Olive Grove Ventures (OGV), an international business development consultancy, whose mission is to accelerate the successful entry of Israeli companies into the US market.

“We believe that there is great potential to establish a mutually beneficial relationship between New Jersey and Israel to bring science based innovations to the U.S. market,” stated Laura Herschlag, founder and CEO of Olive Grove Ventures. “Every government, industry, and academic organization we reached out to responded enthusiastically to the invitation to meet or host a gathering with representatives from New Jersey to learn about the market entry resources and platforms to help Israeli companies succeed in the US.”

The NJ-Israel Food Innovation Cluster is a joint initiative between the FIC, OGV, and Tel-Hai Academic College. Cooperhouse will be discussing research and academic collaborations with Tel-Hai and will be the keynote presenter for their “Innovations in Healthy Foods” conference, which strengthens the connection between the university and industry, and introduces the latest innovations in science and technology as relates to healthier food.     Read more

More new books at EBPL

ארבעה ספרים נוספו למדף העברית בספרייה של איסט ברונסוויק

1. Taʻaśiyat ha-shekarim : medyah, akademyah veha-sikhsukh ha-Yiśreʼeli-ʻarvi / Ben-Dror Yemini
2. Krt hkvk’h / Robert Galbraith, Amir Zuckerman.
3. ʻAtsirah ketsarah ba-derekh me-Oshvits / Göran Rosenberg; Rut Shapira
4. ha-Givʻah / Assaf Gavron.

An evening with Lior Raz – Fairlawn

הוא צמח בירושלים ושרת ביחידה מובחרת
הוא היה שומר הראש של ארנולד שוורצנגר ורעייתו מריה שרייבר.
הוא שיחק בהצגות מפורסמות וסרטים ישראלים רבים.
ליאור רז שימש כמנהל קריאיטיב אינטראקטיב וניו מדיה במשרד הפרסום “גיתם BBDO”.
בשנת 2014 יצר את הסדרה “פאודה” יחד עם אבי יששכרוף. בסדרה הוא גם משחק בתפקיד הראשי: דורון, מפקד צוות מסתערבים.
ליאור רז מגיע להפגש איתנו, ולספר את הסיפורים החמים של ה”מאחורי הקלעים” של הסדרה, הצילומים בזמן מלחמת ‘צוק איתן’ ועוד הפתעות

Lior Raz Fauda_Yael_Nativ-page0001

New Hebrew Books at the East Brunswick Public Library

הספרייה של איסט ברונסוויק רכשה לאחרונה כעשרים ספרים חדשים בעברית מחנות סיפרוטק שבניו-יורק.  רוב הספרים כבר על המדף מחכים לכם

הקליקו על הקישור לראות רשימת חלקית של הספרים החדשים


תמונה די ישנה של מדף הספרים בעברית. הספרים החדשים אינם בתמונה

Israel’s 67th Independence Day Celebration – EBJC, East Brunswick

Please join us as we celebrate
Israel’s 67th Independence Day
Pay tribute to Israel’s Heroes
Wednesday eve, April 22nd, 2015
at East Brunswick Jewish Center
511 Ryders Lane
Pre Program 6 PM
Viewing of EBJC’s Exhibition: “Israel through the Artists Eyes”
and a showing of TV show “Prisoners of War” (Israeli “Homeland”)
Memorial Service 7 PM @ flag pole
With Jules Frankel, Rabbi Finkelstein and Chazan Ron Sucher
Honoring all who served in the IDF
Followed by Yom Ha’Aztmaut Celebration and Israeli Dinner
Audio/visual entertainment
Israeli folk dancing with Vera Galleid
Nostalgic and Israeli-contemporary music & dancing
Kosher Israeli (salatim) food
RSVP to EBJC office 732-257-7070 for Celebration and Dinner
Cost prepaid by 4/15 $20 per person, $8 per child 6-12, $45 per family
Cost at door $25 per person, $10 per child 6-12, $55 per family

 Brochure – yom haazmaut 67

Gil Hovav in NJ – two location, two dates

גיל חובב, נינו של מחייה השפה העברית, אליעזר יהודה במפגש מרתק וייחודי – שני ערבים בניו-ג’רזי

גיל, שף אהוב ומוכר בישראל בזכות תכניות הטלוויזיה “עושים שוק עם גיל חובב” ו “שום, פלפל ושמן זית” מספר על התחדשות השפה העברית מנקודת מבט אישית בחן ובהומור שהפכו לסימן ההיכר שלו.
הקליקו כאן לפרטים נוספים והזמנת כרטיסים

  • VFW Hall (Behind University Radiology) 485 Crunbury Road, east Brunswick NJ 08861
  • March 22, 2015 7:30pm – 9:30pm
  • Golda Och Acadamy – 122 Gregory Ave, West Orange, NJ 07052
  • March 24, 2015 8:00pm – 10:00pm

Sacred Music Hits the Israeli Pop Charts: Money, Music, and Identity

Galeet Dardashti, Reitman Visiting Scholar
Monday, February 23, 2015 at 7:00 pm
Douglass Campus Center, 100 George Street, New Brunswick
piyut craze

Over the past several years, some of Israel’s most noted secular rock singers have begun performing their own renditions of traditional Middle Eastern religious songs for large crowds of adoring fans, and recordings of these songs have soared to the top of Israeli pop charts. This lecture/musical talk draws on several years of fieldwork in Israel and Dardashti’s own musical background, to explore the complexities of cultural and artistic production today as ethnic identity politics and religion converge with the agendas of global philanthropic organizations.